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Product Content Marketing Manager (Multiple Locations)

Allspring Global Investments
United States, New York, New York
July 22, 2022
Requisition ID 113 Country United States of America County/State New York Work Location New York About us Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a global company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. At Allspring, we leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. Promoting diversity, equity, and inclusion in all aspects of our business is vital to our success. We drive creativity and innovation by bringing together multiple perspectives - diversity and inclusion are key to understanding our clients more fully and seeing business opportunities in new ways. Making differences, our difference. For more information, please visit . Job description We are seeking a Product Content Marketing Manager to work specifically on cross-channel (Institutional, Wealth, Liquidity) content needs across multiple content mediums such as written pieces, PowerPoint presentations, social media, email promotion and website properties. This role will focus on our focus products/strategies, as well as the capabilities of the firm, including but not limited to Sustainable Investing, DE&I, Retirement, etc. Responsibilities include: Create strong story lined, visually appealing product, strategy, and capability content across multiple content mediums (PowerPoint, brochure, written piece, website, video, social media, email). Strategize, execute, and deliver materials for campaigns, global themes, and focus products. Ensure content is written with the appropriate channel in mind (institutional, liquidity, private wealth, DC, etc.). Deliver on difficult and high-profile content projects, partnering with Marketing, Distribution, and Investment Teams. Examine existing materials and templates to strategize future approach. Enhance digital presence: Lead content needs for website overhaul; liaise with social media and web teams; work on video strategy/creation. Strategize email promotion by channel with Channel Leads and work on enhanced content utilizing Salesforce Marketing Cloud. Required qualifications: 7+ years of marketing experience with a focus on content (websites/social media/video/capability writing/etc.). Bachelor's degree in Finance or Marketing. Experience with advanced PowerPoint creation. Must have a background in investment management. Previous experience creating/developing/editing content. Desired Qualifications 7+ year's relevant marketing/financial services/asset management industry experience. Specific experience writing product/strategy/capability content for institutional and retail audiences. Strong communication skills and ability to multi-task. Strong knowledge of Microsoft Office (PowerPoint, Word, Excel). Experience in digital marketing - use of digital tools, social media. Comfortable interacting with colleagues at all levels, in a fast-paced environment. Flexible, open-minded, proactive, and cooperative personality. Structured work style, be confident working autonomously but like to be part of a team. Disclaimer The firm invites all interested and qualified candidates to apply for employment opportunities. We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.