Marketing Manager

ALA Editions | ALA Neal-Schuman, the book publishing imprints of the American Library Association, seek a Marketing Manager to join a team that produces 40 to 50 professional development titles, textbooks, and other print and digital products a year.

Reporting to the Publisher, the Marketing Manager will be responsible for:

• Developing and executing regularly updated strategic marketing plans for all titles including textbooks.
• Tracking, analyzing, and reporting on data and responses for marketing campaigns.
• Planning, strategizing, and executing general seasonal and audience- or topic-specific print and digital catalogs, email and social media marketing, postcards, and other campaigns.
• Writing and/or reviewing marketing/advertising copy for each publication, including textbooks.
• Representing ALA Editions | ALA Neal-Schuman in both the eStore and at conferences.
• Growing international sales through active solicitation and management of partnerships for translations, licensing, and distribution.
• Preparing and managing marketing budgets.
• Supervising Marketing Coordinator.

This is a regular full-time position based in our Chicago office. ALA staff are currently working remotely due to the coronavirus pandemic. We will resume in-person work at ALA offices when it is safe to do so. Please note that although we have a generous telecommuting policy for our employees, we do not have any truly remote positions in states outside of our workplace sites.

ALA currently requires that employees be fully vaccinated as defined by the Center for Disease Control and Prevention (CDC). Proof of vaccination will be required on or before start date.

All offers of employment are contingent upon satisfactory completion of a background check and proof of your eligibility to work in the United States.

Starting Salary: Negotiable from 70K, based on relevant experience. ALA offers a 35-hour work week, excellent benefit package including low-cost medical/dental insurance, retirement annuity and generous paid vacation. You may also qualify for the Public Service Loan Forgiveness Program (PSLF).

FOR CONSIDERATION:

Apply online including a cover letter and resume.

Or

Send resume and cover letter to:

American Library Association

Ref: mrktngmgrALAEditions

Email:

The American Library Association is an equal opportunity employer: Disability/Veteran.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum of 5 years of marketing experience, preferably of books or adjacent products/publications.
• Track record in marketing publications or other products to a professional audience.
• Experience in tracking and analyzing marketing campaign data.
• Experience in direct mail, email, and social media marketing.
• Proven written and analytical skills.
• Supervisory experience.
• Strong proofreading skills.
• Excellent organizational skills and ability to multitask in a fast-paced work environment.