Senior Director, Brand Marketing - 10004-Charlotte- NC - Hawkins (Charlotte, NC)

Since its founding over 80 years ago, Krispy Kreme's focus has remained the same - making fresh, premium quality doughnuts inspired by their founder's original recipe. The brand's iconic Hot Light lets guests know when doughnuts are being made fresh in shop so they can enjoy hot doughnuts fresh off the line. To make Krispy Kreme's in-shop experience even sweeter, many shops across the globe feature the brands one-of-a-kind doughnut theatre, an immersive, interactive experience through which guests can see Krispy Kreme's melt-in-your-mouth doughnuts being made right before their eyes.

The Senior Director, Brand Marketing is a results-oriented and creative marketing leader, responsible for developing marketing strategies and communication plans to drive consumer demand, brand relevance, and profitable sales growth. In collaboration with the U.S. CMO, this individual will lead a team to develop, optimize, and execute an annual national marketing calendar, inclusive of campaign, promotional, and discounting plans. By partnering with cross-functional teams, this leader will ensure consistent messaging across all channels of the consumer journey. This role holds a pivotal leadership position within the marketing organization, overseeing both creation and execution of marketing strategies to drive the brand forward and optimize based on real-time results.

A TASTE OF WHAT YOU WILL BE DOING:

Brand Marketing

• Work with leadership to develop the brand's annual marketing strategic plan and national calendar to drive year-over year sales growth
• Oversee the ideation and execution of the national marketing calendar including the development of new promotional windows, partnering across functions to maximize in-market success
• Oversee campaign development from briefing to finalizing creative content across owned, paid, and earned channels, holding team accountable to objectives, timelines, and in-market results
• Collaborate with external and internal design teams to oversee the development of all marketing materials to align with overall brand voice, objectives, and strategy to drive consumer engagement and increase sales
• Partner internally across brand, design, and digital consumer experience to inform and ensure an integrated communications plan that delivers the brand strategic intent across consumer channels
• Ensure development of plans and strong execution across gift cards, merchandising, new store openings, partnerships, and local marketing
• Review and analyze consumer data and LTO performance to provide recommendations on adjusting marketing strategies and tactics to drive frequency and increase sales
• Build and maintain effective working relationships and communication with consumer insights, analytics, operations, finance, procurement, and agency teams to translate the national marketing calendar into action
• Partner with the U.S. CMO on smart budget decisions, overseeing the team's budget tracking throughout the year and recommending ways to optimize

People Development

• Develop a best-in-class brand marketing team by attracting and retaining top talent with purposeful coaching, training, and mentorship
• Set and communicate clear objectives and priorities to the team, assigning projects and tasks to direct reports and balancing team's workload to maximize effectiveness
• Perform semi-annual performance reviews
• Collaborate with peers across functions to optimize ways of working and maximize business results

YOUR RECIPE FOR SUCCESS:

• Bachelor's degree in Marketing, Advertising, Business or related area
• Ten (10) years of experience in marketing, brand management, or advertising
• Five (5) or more years of experience managing a national calendar with demonstrated experience developing brand plans and creative briefs, either independently or through an advertising or PR agency
• Strong overall business acumen with a proven ability to proactively connect strategic objectives with action
• Advanced understanding of managing the marketing campaign process, inclusive of leading the review process and providing creative feedback
• Ability to work collaboratively with all stakeholders - agency, internal creative, media strategy, finance, legal, operations, and innovation - to reach strategic goals
• Ability to interface comfortably and effectively at all levels of the organization
• Supervisory experience and ability to influence effectively (up, down, and across the organization)
• Success in driving business results through executional excellence
• Experience in leading multi-media campaign development, from initial research phase and plan development through roll-out
• Strong organizational skills with the ability to manage multiple tasks, shift priorities and work under tight timelines
• Very adaptable with the ability to exercise patience and understanding throughout the campaign development process

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• PTO and "dream" days
• Company events
• Education Reimbursement
• Hospital Indemnity Insurance
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Krispy Kreme is an iconic, global brand that has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme operates as a public company traded under the ticker symbol, DNUT, on the Nasdaq Global Select Market. Krispy Kreme's over 1,600 shops can be found in 33 countries across the globe. Of these locations, the brand owns and operates 307 shops in the United States and Canada, 239 in Mexico, 125 in the UK and Ireland, 52 in Japan, and 38 in Australia and New Zealand, with the remaining locations run by franchise partners largely in the international market. In addition, Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience, and mass merchant stores in the U.S.