Sr. Product Manager - Consumer Products

Background:

The healthcare industry faces many problems - affordability, substandard customer service and inconsistency in care quality. Governments and employers struggle with paying for health coverage and, in turn, have shifted more of the financial burden of care to consumers, who are equally unprepared to afford it. The healthcare industry is not designed around the consumer needs, leading to a subpar service experience that has eroded trust with them. Despite encouraging improvements in treatment innovation, the delivery of care is inconsistent, resulting in variations in the quality of care that further compound these problems. We must reimagine a system that is built around the needs of the people we serve with high-value solutions to these pain points.

Baylor Scott & White Health (BSWH) is building a consumer-focused strategy to solve these problems. We are innovating products and services as a part of a new Consumer Products business, an internal startup within the health system. The team will innovate and develop new products and market them to consumers through multiple channels. Our initial products will focus on: coaching for chronic illness, navigation, urgent care, and centers of excellence for specialty care.

The Consumer Products business is comprised of three groups - Strategy, Product and Customers. We are looking for people to join this exciting new team who are passionate problem solvers that want to develop a new paradigm to transform how consumers are served.

Position Summary:

The Sr. Product Manager is part of the product group of the Consumer Products business, reporting to the Senior Manager, Product Line. The Sr. Product Manager will support 1-2 product verticals. The Sr. Product Manager will execute on the product roadmap, assist in the development of key product features, product documentation and with go-to-market planning. This is an exciting opportunity to be part of an innovative team that is changing the status quo in how a healthcare provider goes to market and provides an environment that stimulates professional growth.

Responsibilities:

• Execute product roadmap aligned with BSWH strategy and organizational objectives
  
  
  
  • Produce actionable insights to build product problem statement and use cases, including buyer and user personas
  • Analyze research to develop preliminary recommendation of external partners based on track record, current capabilities, and long-term outlook
  • Synthesize data to conduct addressable market assessment and sizing, as well as inventory the competitive landscape
  • Support scalability of products across BSWH enterprise
  
  
  
  
• Carry out key product development activities
  
  
  
  • Ensure business requirements are translated into technical implementation
  • Assess for and apply process improvements to optimize operations and financial performance
  • Partner with Senior Manager to work with internal stakeholders (e.g. engineering, operations, finance) to understand use cases, assess costs and feasibility, and align product development with BSWH objectives
  • Collaborate with customer relationship counterparts to bring in the voice of the customer and ongoing strategy into the product delivery
  • Synthesize market intelligence data to help identify areas for enhancements until product reaches maturity
  
  
  
  
• Support go-to-market strategies within product line
  
  
  
  • Assist in assessment of promotion channels and implement campaigns by channel to reach customers
  • Monitor and analyze product performance and competitive environment to support refinement of go-to-market strategy
  • Support implementation team in successful launch and implementation of products
  
  
  
  

Ideal Candidates Will Possess the Following:

• 3-7 years of professional experience in product management or related field (healthcare experience a plus)
• Experience in product development processes
• Experience in startup culture or comfortable in fast-paced, startup environment
• Bachelor's degree in STEM or related field
• Strong ties to the Dallas, Austin, or Houston communities

Benefits

Our competitive benefits package includes the following

- Immediate eligibility for health and welfare benefits

- 401(k) savings plan with dollar-for-dollar match up to 5%

- Tuition Reimbursement

- PTO accrual beginning Day 1

Note: Benefits may vary based upon position type and/or level

#LIBSWH

Minimum Qualifications

• EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
• EXPERIENCE - A minimum of 3 years experience required