AVP- Market Maker Consumer

AVP, Market Maker - Consumer

ABOUT COGNIZANT

Cognizant Technology Solutions (NASDAQ: CTSH) is one of the world's leading professional services companies, transforming customers' business, operating, and technology models for the digital economy. With annual revenues of $19.4 billion and a market value of $35 billion, we help global corporations adapt to market disruptions and build stronger, more agile, and innovative businesses.

At Cognizant, we give organizations the insights to anticipate what customers want and act instantly to deliver on those demands so our clients can achieve the goal of every modern business: staying one step ahead of a fast-changing world. In addition to honors such as being listed #194 on Fortune's 2022 Fortune 500, and #19 in the Fortune Modern Board 25, Cognizant was again named on Fortune's List of the Global Most Admired Companies for 2022.

For more than 25 years, Cognizant has helped organizations across every industry envision, build and run more innovative and efficient businesses. And we're just getting started.

COGNIZANT CULTURE

Our culture attracts those with a true passion for changing organizations for the better, desires to do so within a success-oriented, yet professional atmosphere filled with business professionals who all manifest a belief in partnership, innovation, and excellence. Our "Cultural Value Drivers" are well-known and clearly communicated within the organization: Open, Transparent, Driven, Empowered, Opportunity-Filled, Flexible & Collaborative.

COGNIZANT'S CONSUMER BUSINESS PRACTICE

Cognizant's Consumer Business (Consumer Goods, Travel & Hospitality) helps our clients transform for the digital age. We solve the toughest challenges with a digital first approach and developing targeted solutions so they can be in the technological forefront and stay connected to customers. The practice leverages its deep domain and consulting expertise to transform businesses and accelerate their growth. In a fast evolving marketplace--with digital-first players seizing competitive advantage and tradition-bound brands lag behind--we help our clients with smart solutions and to build their digital culture with strategies that keep them in the technological forefront and connected to their customers.

THE ROLE

The Consumer Market Maker heads strategy, alliances, market development and sales acceleration for the Consumer Business Unit for Cognizant. This leader will be instrumental in growing the business by bringing together the Internal ecosystem (marketing, sales, pre sales, industry solutions) and driving efforts externally to support market growth through net new logo acquisition, proactive solution offerings, targeted industry focused campaigns and strategic growth account development. A rainmaker at heart, this leader will enjoy building of the strategy that drives the sales agenda and discovering what marketing efforts that gets traction across sub-industry market segments and embodies a "sales first" mindset.

RESPONSIBILITIES

• Responsible for defining the long-term Vision (North Star) and 3 year Go to Market strategy for the Consumer market.
• Responsible for defining the Business Unit's strategic imperatives (objectives) for FY24 and the strategic business unit level scorecards with Manage by Objectives goals.
• Facilitation of annual strategy planning effort working with Ops, Marketing, Finance, service lines and accounts. Ensuring downstream account planning aligned with Market strategy and imperatives.
• Responsible for leading and leveraging the Business Unit strategy and business development team offshore.
• Responsible for defining and implementing the external partner ecosystem strategy for Consumer and Travel & Hospitality Go to Market across Hyperscalers, ISVs etc.
• Responsible for bringing together the Internal ecosystem (marketing, sales, presales, industry solutions) and drive efforts externally to support market growth through net new logo acquisition, proactive solution offerings, targeted industry focused campaigns and strategic growth account development.

Externally:

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  • Develop, deliver and co-present GTM strategy to analyst community.
  • Develop, deliver and co-present GTM strategy to external platform alliances (Hyperscalers, industry specific partners).
  • Creation/facilitation of industry thought leadership, POV's and articles/content for external consumption.
  • BU Representation at industry & analyst events / conferences.
  • Generate new sales leads due to connects in external forums, relationships and thought leadership inquiries
  
  
  
  

Internally:

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  • Work with Business Unit marketing on branding, messaging for both external and internal communications.
  • Researching and analyzing customer needs and market trends.
  • Creation/facilitation of industry thought leadership, POV's and articles/content across service lines for internal consumption.
  • Manage alliance partner relationships for industry vertical solutions and offerings.
  • Develop and drive GTM around integrated industry solutions working across service lines.
  
  
  
  
• Design and drive Sales Acceleration for the Business Unit with a focus on Big Deal pipeline generation and conversion.
• Work with Sales ops to establish and run monthly and quarterly Business Unit pipeline reviews including large deals.
• Develop and embed sales intelligence within the Go to Market efforts transforming the business unit into a data driven, growth mindset organization. Ensure design and leverage of sales dashboards with real time views into pipeline health and performance against Business Unit Strategic Objectives.
• Develop and maintain industry sales playbooks and other collateral leveraging the strategy, business development, consulting, and marketing teams.

TRAITS FOR MARKET MAKER SUCCESS

• A Consumer business visionary, with years of practical experience
• Understanding of the market conditions, customer's changing demands and evolving trends in Consumer business
• Extensive customer connects with executives in Consumer, Travel & Hospitality and related industries
• Ability to design and drive market solutions for the future of CPG, Travel & Hospitality industry
• Excellent program management skills.
• Extensive knowledge of industrial solutions in CPG and Travel & Hospitality
• Natural networker and a seller at heart
• Fast paced; an entrepreneurial spirit who works with velocity
• Businessperson, more than technologist, a consultant who builds relationships with CTOs and CMOs and understands their businesses
• A shrewd strategist who helps nurture and close big deals
• Comfortable leveraging a strong (dotted line) business development team in the US and India

QUALIFICATIONS

• 15+ years of sales and market research experience in the Consumer domain with extensive knowledge of industrial solutions in CPG and Travel & Hospitality
• MBA preferred

LOCATION & TRAVEL REQUREMENT

Ideally, this leader will work in the Chicago area but other locations will be considered for a strong candidate. Moderate travel as needed (25-30%).

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Apr 17 2024

About Cognizant

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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