Senior Director of Marketing

Project HOPE is an international NGO of engaged employees and volunteers who work in more than 25 countries, responding to the world’s most pressing global health challenges. Throughout our 60-year legacy, Project HOPE has treated millions of patients and provided more than $3 billion worth of medicines to local health care organizations around the world. We have helped build hundreds of health programs from the ground up and responded to humanitarian crises worldwide. 

Code of Conduct

It is our shared responsibility and obligation to treat each other with respect, take affirmative steps to prevent matters involving Sexual Exploitation & Abuse and Trafficking in Persons, and to disclose all potential and actual violations of our Code of Conduct, which may include Conflicts of Interest, Fraud, Corruption, Discrimination or Harassment.  Together we can reinforce a culture of respect, integrity, accountability, and transparency

POSITION SUMMARY:

The Senior Director of Marketing will be responsible for developing and managing the plans for growing brand strength, awareness, and engagement for Project HOPE. This role will be responsible for building an annual go-to-market strategy for brand marketing campaigns, 360 integrated campaigns for fundraising and external fundraising events. She/he understands data and measurements to identify opportunities and measure brand strength and engagements. The person will create strategic marketing plans to deliver results tied to the organizational strategy, goals, and metrics.

PRINCIPAL RESPONSIBILITIES:

Brand Management

• Lead top of funnel brand raising for funding opportunities.
• Oversee brand stewardship, adherence, updates, and tools.
• Ensure that all media and marketing communications meet brand standards and messaging framework.
• Support the organization and field teams with brand training and importance of brand strength.
• Create brand tracking, dashboards and insights reporting for the leadership team.

Marketing

• Develop and manage shared communication and go-to-market calendar.
• Lead marketing strategy for annual planning working across department needs.
• Report out on performance of marketing campaigns.
• Bring forth new and strategic marketing ideas while monitoring competitor campaigns for best practices and new ideas.
• Use data and strategy when developing marketing plans
• Build out comprehensive influencer marketing strategy.
• Manage and provide day-to-day support and leadership of the marketing team responsible for creative services, content gathering, storytelling, content development and the annual event.
• Lead a creative services team of three to develop all branded materials, templates, premiums and swag, Annual Report and more.
• Develop and implement a cause marketing strategy launching 1-2 campaigns a year. Including working collaboratively with the Corporate team and Communications team to implement.

Digital Channels

• Oversee owned digital channel strategy including website UX/CX, content and SEO. In collaboration with the Senior Director of Mass Markets fundraising ensure that annual digital fundraising goals are met.
• Work cross functionally with Communications team on engagement marketing for social media channels.
• Build a comprehensive strategy to increase engagements and conversion.
• Develop a monthly scorecard for measuring brand strength through engagements metrics and website insights.

• Other duties as assigned

MINIMUM QUALIFICATIONS:

• Four-year Bachelor’s degree
• Minimum 10 years’ experience in marketing, creative services, fundraising or related field
• Ten plus years of effective leadership and experience in building high-performing multi-discipline marketing teams.
• Experience working with leadership teams.
• Strong presenter, compelling speaker, adept influencer, consensus-builder, and excellent communicator
• Proven expertise in developing marketing strategies to drive brand relevance, differentiation, understanding and engagement.
• Expertise in building strategy, budget, and measurements for success
• Experience working to maximize lean resources
• Can absorb complex information and translate it to relatable and clear materials.
• Experience in crisis and emergency communications.
• Effective management in multi-tasking, leading multiple projects at once, working in a fast-paced and dynamic environment and ability to work under pressure
• Exhibits strong leadership qualities in professionalism, team mentorship, organizational effectiveness, process improvements and building a high-performing team

PREFERRED QUALIFICATIONS:

• Advertising agency experience
• NGO, Humanitarian or Emergency response organization experience
• Experienced in agency request for proposals, relationship management and vendor management

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: 

• While performing the duties of this job, the employee must be mobile in an office environment and able to use standard office equipment.
• Must be able to communicate in verbal and written form

Work environment:

• Typical office environment with exposure to a minimal noise level.