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Marketing Director

Job Summary

Develops a comprehensive marketing strategy and oversees the implementation and overall success of a campaign.

Primary Responsibilities

  • Conducts market research to develop a marketing strategy
  • Makes strategy recommendations 
  • Oversees marketing team, including content writers, web designers, and social media managers
  • Identifies new markets and target audiences
  • Adjusts marketing strategies based on consumer feedback and analytics
  • Works with executives to identify areas of growth
  • Manages the budget and contracts of marketing projects
  • Oversees the development of marketing materials
  • Helps develop a business’s brand identity